SMALL ARTIST SATURDAY: DAYS TO DROP MUSIC

Everyone knows about “New Music Friday”. The blueprint for a while has been to release your new music just in time for the weekend but as a small artist is this really the best day to release?

PROS

So let’s break down the Pros of realeasimg of Friday. Many people are already expecting new music and are not only open to hear it but also they want to update all their playlists. Being able to capitalize off this craze will let you be able to push your music into many places. Another Pro is on fridays most people are ready to repeat and get into the weekend, so allowing your song to enter the rotation will help.

CONS

So let’s check out the cons. when you release on Friday, you are competing with all the major releases of that week. If you have big names releasing the same day as you, chances are your song will come last in the rotation. Another big con is the promotion aspect. The timeline will be flooded with post and reactions of all the new music that your attempts to push your music will most likely be lost in all the noise

ALTERNATIVES

The best ways to combat this issue is by dropping on Wednesday. This way you can get the best of both worlds. It allows your song to get some traction in before Friday, you can push your music out to playlist and blogs earlier and you do not have the uphill fight of attention with other big name artist. Being able to establish your name and following will allows for drops on strange days to work.

Overall, the day you want to release is up to you, but it’s good to keep these in mind